TRUVAC, a trusted Federal Signal brand, engineers high-performance vacuum excavators used for safe digging, hydro excavation and underground utility protection. As the demand for non-destructive digging continues to rise, TRUVAC recognized an opportunity to elevate brand awareness, improve media engagement and strengthen their position as an industry thought leader. They turned to Amperage for a comprehensive public relations strategy.

Our approach began with a year-long, SEO-informed public relations plan focused on boosting TRUVAC’s visibility in key trade publications, strengthening relationships with editors and publishers and generating ongoing earned media. Amperage developed a steady flow of tips articles, industry-focused news-fit content and hydro excavation and utility locating features tailored to media outlets whose readers TRUVAC wanted to reach.

To maximize exposure, Amperage supported TRUVAC at major trade shows with strategic media outreach, onsite support and story positioning. This multi-channel PR strategy effectively inserted TRUVAC into the news cycle, helping the brand appear in outlets where they had never been featured before.

By mid-year, TRUVAC had already surpassed key performance indicators (KPIs). By year end, their proactive content, expert commentary and safe-digging insights generated more than 2 million earned media impressions — significantly expanding their footprint in the vacuum excavation and utility construction industries. With PR efforts for TRUVAC ongoing, Amperage looks forward to generating ever-greater positive exposure for this growing brand.