Eastern Iowa Airport (CID) is a vital transportation hub serving travelers across the region. As competition among airports and airlines continues to grow, CID needed a strategic marketing partner to increase visibility, promote new routes and strengthen its position as a convenient, traveler-friendly airport. They turned to Amperage.

Our approach: a long-term, strategic media and marketing partnership focused on building awareness, driving engagement and increasing passenger traffic. Since 2019, Amperage has developed and executed integrated, multiplatform campaigns designed to connect with travelers at key decision-making moments. 

We supported the launch of seven new destinations through targeted campaigns, combining media strategy, creative development and messaging that highlighted both the ease of flying CID and the appeal of each destination. At the same time, we led broader brand-building initiatives to reinforce CID’s value as a convenient, accessible airport for regional travelers. 

Amperage also developed airline-specific campaigns for five major carriers, aligning messaging with airline goals while maintaining a cohesive CID brand presence. The result: sustained visibility, stronger engagement and measurable growth.