Contextual Awareness for Marketing
The proactive responsiveness of your mobile phone is called contextual awareness. This is manifested when your phone seems to know what word you are typing with just one or two
Teens Love Music and TV
It’s funny, but when you think of a teen, you may only see — in your mind’s eye — a teen’s head looking down at a small screen. The research shows teens have a br
Copying, Modelling or Just Good Marketing?
Is it copying, is it modelling or is it just good marketing? That is the question when so much is being created and disseminated on the Internet. Some say we are producing and capt
Lighting the Way to Better Marketing
I was struck by how bright the check out area appeared while I was checking out at a HyVee grocery store. LED lighting is allowing us to put lights in places never imagined, but
Marketing Predictions for 2016
I’ve read through more prediction articles and blogs than I care to count. So I’ve condensed all reading about this new long-tail search, virtual-reality, predictive-an
Last Blog of the Year
I made a few predictions for the year and I thought I’d see how I did: Google has now made my responsive sites recommendation a requirement; My prediction of more platform si
Do You Have Any Spare Change?
When I go to Starbucks I pay with my phone. At the gas pump I use a credit card. At the grocery store I use a debit card. Soon, with Apple and Samsung Pay we will be using our sma
New Trends in Weddings
Millennials are changing the world and it is no more apparent than in the traditional weddings. In fact, the word “traditional” can be thrown out the window. From tradi
Santa is Coming to Town Earlier and Earlier
In marketing, we always look at target market data before we complain about this trend or that trend. So you should never hear a marketing person complain about Christmas shopping
And the Emmy goes to…
If you watched the Emmys, then you know the world has shifted—digitally. Jeffrey Tambo and Jill Soloway won Emmy awards for this work for Amazon.com. Yup, you heard it correctlyâ