When it comes to marketing your brand, there are many ways to build trust, visibility and credibility. Public relations can do all that and more, especially as part of an integrated, coordinated approach to shaping brand perception and forging connections with all target audiences. But many companies and organizations lack the capacity to do their own PR or to fine-tune its place in a balanced marketing plan.
We see public relations as an essential part of an integrated marketing strategy that helps to expand and build a positive brand reputation. Through analysis and robust planning, we provide strategic guidance to make the most of your earned and owned media. From creating compelling narratives to pitching for placement, from internal communications to crisis and reputation management, our team is ready to leverage the power of your own story to earn greater exposure, engagement and trust.
Media Relations
We are experienced relationship builders with media outlets, journalists and influencers. We produce, pitch and successfully secure coverage with media on multiple platforms.
Crisis Management
We plan and/or assist your team with activating and executing your crisis communications plan, including rapid response and support and post-crisis analysis and recommendations.
Content Creation
We pride ourselves on authentic storytelling. Expect well-written, professionally crafted content for media relations, content marketing and social media, plus visual and video storytelling.
Measurement & Reporting
Using our established measurement tools, we provide regular reporting throughout the course of a PR plan to track our efforts — and the success and quality of earned media placements.
A strategy for earning trust.
Another vital contribution of PR to your overall marketing efforts is in expanding your visibility to new, untapped or highly targeted audiences. Importantly, those audiences are experiencing your brand outside of traditional sales and marketing channels, which may mean less resistance to your message and more willingness to trust you as a source of worthy content.
It’s all part of a highly individualized strategy to gain positive exposure, credibility and trust. In our hands, your visibility and reputation are elevated by authentic storytelling, timely and accurate content placement and ensuring the relevance and value of what you’re putting out into the world — or inwardly to your own stakeholders.
Public Relations Services
PR Consultation
Our PR experts work with you to develop and implement communication strategies, manage crises and promote your interests, reputation and presence in the public and the media.
Media Strategy
We outline a detailed plan to communicate key messages to your target audiences — defining objectives, crafting narratives and developing clear, concise messages.
Media Relations
Our PR pros build and maintain relationships with journalists, editors and other media professionals to secure positive media coverage and increase brand visibility.
Media Coaching
Our process involves training your people to effectively communicate with the media, including interview skills, presenting information clearly and managing challenging questions.
Community Relations
We help you build and maintain positive relationships with the communities you serve, engaging residents, key stakeholders, organizations and the media to enhance public perception of your company.
Internal Communication
From maintaining your reputation to fostering engagement, we help you ensure all stakeholders are aligned, informed and engaged in building cohesion and productivity.
Crisis Management
We help you create a plan and process for responding to threats and communicating internally and externally when incidents or negative disruptions occur.
Content Creation
We excel at writing, designing and producing various forms of content, including press releases, trade articles, news features, social media posts, blog articles, videos and more.
