Running a business without market research is like sailing without a map, GPS or compass: It’s risky and can be costly. Countless businesses have failed by assuming they knew their customers without validating their assumptions. Market research mitigates risks by providing data-driven insights into customer behavior, preferences and market trends. It helps identify opportunities, assess competition and refine messaging.
This knowledge can empower your business to make informed decisions, tailor offerings and allocate resources more effectively. As part of a marketing plan, it ensures campaigns resonate with target audiences, improving engagement and ROI. At Amperage, we provide strategic planning grounded in solid research to align your business goals with real-world demand. With research and strategy working hand in hand, your organization can anticipate market shifts, meet customer needs more precisely and create a stronger, more relevant brand.
Research
Vernon Research Group (VRG) is a well-established and independently operated research firm within the Amperage family. While VRG is part of our broader organization, it maintains its own leadership, operations and research protocols. This ensures objectivity, confidentiality and the highest standards of data integrity.
Strategy
Once our research has identified, qualified and prioritized opportunities and threats in your market or industry, we integrate that knowledge into a range of strategic services. From thorough brand and messaging platforms to detailed marketing communications plans, our team of experienced strategists helps chart your course to business success.
The Dynamic Duo of Research & Strategy
Amperage and VRG take a collaborative approach to research, working closely with your internal teams to ensure alignment on your objectives and desired outcomes. Whether facilitating client insight sessions, conducting segmentation analysis or testing creative concepts, we tailor each research program to your needs. Every instrument and method is developed with transparency, with your input and approval built into the process.
In a constantly shifting marketing landscape, innovation and adaptability are essential. At Amperage, we use research to stay ahead of trends and focus on outcomes that matter to your business. With insights in hand, we help you develop strategies to exploit your distinctions and strengths while ensuring we stay true to brand, mission and goals.
We will help your company understand what key messages are working, how your customers are learning about your product, where you are positioned in the market and what emotional reactions people have when experiencing your brand.
Business Forecasting/Trend Analysis
To accurately assess factors that will impact your future, our advanced analysis tools and expertise can provide you with market simulations, demand forecasts and other predictive tools to help you weather the ups and downs of your markets or industry.
Competitive Analysis
VRG designs studies that assess customer satisfaction levels, awareness levels and overall perceptions of your competitors to help you identify key market and messaging opportunities and make informed decisions about your products, services and marketing campaigns.
Concept Testing/Ideation
We will interview or survey your customers and prospects to gather information and gauge the reactions to the proposed concept or product to understand what changes, if any, need to be made to increase the likelihood of its acceptance and success in your markets.
Customer Profiling & Identification of Target Markets
Our studies identify and categorize traits and characteristics of current and potential customers. We collect demographic and psychographic information, apply statistical methods and advanced analysis and develop a comprehensive profile of your target consumers.
Customer Satisfaction and Preference Studies
Understanding how your customers feel allows you to improve your products and services in specific areas. We can measure and track product or service satisfaction against your customers’ expectations to help you fine tune your offerings now and over time.
Employee Attitudes and Engagement Studies
VRG is experienced in defining issues objectively protecting employee confidentiality. We specialize in gathering honest, candid views from participants that we analyze and convert into meaningful messages and strategies to help better understand and engage your employees.
Image and Advertising Research Studies
Studies of brand recognition, awareness and preference can provide insights relevant to product positioning and competitive challenges. We’ll help you determine the most compelling advertising message, as well as the most effective advertising media and platforms for your business.
Market Segmentation
To help you identify the specific group(s) of potential buyers with an explicit need or want for what you offer, we start with research and market analysis to identify your key segments, learn more about them and develop a more targeted marketing strategy.
New Product/Service Development and Feasibility Studies
In a changing market, staying competitive often requires developing new products and services or improving existing ones. We expertly test people’s receptiveness to new products, ideas, concepts and features with traditional and leading-edge conjoint analytics.
Positioning Research
We conduct market research that reveals not only the current position of your product, but also the position of competitive products — plus where your product should be positioned and how to get it based on what motivates purchase attributes within your product or service category.
Pricing Strategies
VRG has the expertise and advanced tools to help you see how pricing changes will affect market preferences, learn what bundle of features customers expect at various price levels and determine how seasonal or other buying cycles impact customers’ price expectations.
