Joe DiMaggio Children's Hospital, part of Memorial Healthcare System in South Broward County, Florida, is internationally respected in the field of pediatric healthcare. To broaden recognition of their capabilities and status in their own region, they partnered with Amperage to develop a brand update and awareness campaign to position them as South Florida's leader in pediatric healthcare.

Our strategy: Develop and execute the “Moments that Count” brand awareness campaign targeted to multiple audiences, including consumers, parents and caregivers, referring physicians, their own employees and physicians as well as the South Florida community generally. A secondary component included coordination with a simultaneous capital campaign to raise $56 million toward a major expansion of Joe DiMaggio Children’s Hospital.

With both campaigns running at the same time, Amperage integrated donor-focused creative to leverage the emotional impact of the Moments that Count campaign to amplify the fundraising efforts. A strategic mix of marketing components ensured comprehensive coverage and engagement across multiple channels and audiences.