The Iowa Donor Network (IDN) plays a life-changing role across Iowa: supporting organ and tissue donation, facilitating procurement and honoring the incredible generosity of donors and their families. As misconceptions and limited public awareness continued to challenge donation efforts, they needed a long-term communications partner who understood both the sensitivity and the significance of their mission.

Amperage answered the call.

Our approach: Storytelling that matters. Amperage’s PR & communications team partnered with Iowa Donor Network for a full year to develop and execute a strategic, story-first communications plan. The goal: Raise awareness. Correct misconceptions. Humanize the donation process. Strengthen trust.

Through targeted media relations, proactive outreach and carefully crafted narratives, we helped amplify the life-saving work IDN performs every day. From donor family stories to behind-the-scenes education about the donation process, we ensured the message reached Iowans in a way that was accurate, compassionate and resonant.

This intentional approach created a steady drumbeat of visibility, helping Iowa Donor Network reach new audiences, expand their influence across the state and foster a deeper understanding of organ and tissue donation.