Like many colleges, Dakota Wesleyan University (DWU) faced the challenge of maintaining and increasing enrollment in the years following the COVID-19 pandemic. One thing they knew for sure: Once prospective students visited their campus in Mitchell, South Dakota, they were highly likely to apply for enrollment. With a goal of 180 new enrollments in mind, DWU reached out to Amperage to help keep classrooms, labs and dorms full.  

Our strategy: Boost enrollment and awareness by targeting high school students with a coordinated, multiplatform campaign including digital advertising, video and email promoting DWU’s campus Visit Days.  

To engage and resonate with high school students — and their parents — our digital strategy employed Snapchat, Google and Connected TV ads directing to a web landing page featuring a compelling video.   

Finally, we designed targeted, personalized email campaigns to convert interest into action. The emails featured testimonials, detailed information about the Visit Days and clear calls to action to encourage sign-ups.