Create Hero-Donors with your Fundraising Communications
We hear a lot about being donor-centered in fundraising. Typically, it’s in the context of major gifts, emphasizing listening to a donor, uncovering their philanthropic passion a
Don’t Neglect Big Potential in Planned Giving
It’s easy to overlook planned giving. Chances are good that by the time many of the planned gifts you uncover are realized, you will have moved on to another organization (or ret
Donors and Dilemmas Post Time’s Up
Over the past year, the public has seen a number of powerful and high profile men brought down by allegations of sexual harassment. The #metoo and Time’s Up campaigns have brough
Shelly Siglin Joins AMPERAGE Marketing & Fundraising’s Media Team
CEDAR FALLS, Iowa—Shelly Siglin joined AMPERAGE Marketing & Fundraising as a media coordinator. Prior to joining AMPERAGE, Siglin worked for the Waterloo Courier for more tha
AMPERAGE Associate Trevor Rayhons Elected to PRSSA National Committee
CEDAR FALLS, Iowa—Trevor Rayhons, AMPERAGE Marketing & Fundraising’s public relations & copywriting associate, was elected as vice president of member services for
Changes to Google Ad Grants for Nonprofits
Every month, Google provides $10,000 worth of advertising to 35,000 nonprofits around the world. Organizations utilize these ads to attract donors and volunteers, and promote advoc
AMPERAGE Acquires Wisconsin Advertising Agency
Creative Communication & Design will become AMPERAGE effective immediately Cedar Falls, IOWA—AMPERAGE Marketing & Fundraising today announced it has acquired Creative Com
The New 80/20 Rule for Fundraising
If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto Principle, w
Tax Changes and Giving Trends to Watch in 2018
Much has been written about recent changes to the tax code and how they could affect philanthropy. Many forecast decreases, sometimes in the billions, for charitable giving. There
Rachael Holland Joins AMPERAGE Marketing & Fundraising’s Client Service Team
CEDAR RAPIDS, Iowa—Rachael Holland joined Amperage Marketing & Fundraising’s client service team as an account executive. Holland focuses on marketing and communication str