Vernon Research Group, a business unit of Amperage LLC, is seeking a strategic and intellectually curious Qualitative Research Analyst to lead research initiatives that uncover meaningful human insights and inform business decisions. This role is ideal for a research professional who combines methodological rigor with the ability to translate complex qualitative findings into clear, actionable recommendations.

Organizations rely on deep, contextual understanding to guide strategy and growth. The Qualitative Research Analyst plays a key role in shaping and executing qualitative research that helps clients better understand their audiences, brands and opportunities. This position requires strong analytical thinking, effective communication skills and the ability to manage projects from design through delivery.

Qualitative Research Analysts are expected to work with a strong sense of ownership and accountability while maintaining high research standards and alignment with client objectives.

Some of the primary responsibilities for this position include:

• Leading the design and execution of qualitative research initiatives aligned with client goals and business challenges
• Translating business objectives into research proposals and plans
• Designing and moderating focus groups, in-depth interviews and other qualitative research methodologies
• Recruiting and sourcing participants to ensure high-quality, representative samples
• Managing the collection, organization and synthesis of qualitative data
• Analyzing qualitative data to identify themes, patterns and actionable insights
• Developing reports and presentations that clearly communicate findings and strategic recommendations
• Presenting insights to clients and collaborating with cross-functional teams to integrate findings into broader marketing and business strategies
• Staying informed on emerging qualitative research tools, technologies and industry trends

Bachelor’s degree in Marketing, Communications, Sociology, Psychology or a related field required, along with a minimum of four years of relevant professional experience. Market research experience preferred.

Key skills and characteristics of ideal candidates include:

• Strong written and verbal communication skills
• Advanced qualitative analysis and critical thinking abilities
• High attention to detail and strong organizational skills
• Ability to translate complex findings into clear, actionable insights
• Strong technical proficiency, including qualitative analysis software, recruiting systems and Microsoft Office
• Effective project management skills and the ability to manage multiple initiatives simultaneously
• Collaborative mindset and ability to build strong working relationships
• Intellectual curiosity and commitment to continuous learning

Compensation is based on candidate experience and qualifications, with a salary range of $58,000 to $63,000.