Fundraising team cheering 2024 fundraising successes.
Melissa Pence, CFRE

Celebrating 2024 Fundraising Success and Strategic Guidance for 2025

Posted by Melissa Pence, CFRE on December 12, 2024
AMPERAGE celebrated a remarkable year working alongside our nonprofit partners. Our 2024 fundraising initiatives included numerous feasibility studies to help organizations test the potential of raising…
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AMPer building a 2025 marketing plan.
AMPERAGE

Top 2025 Marketing Trends: Emphasizing Authenticity & Connectivity

Posted by AMPERAGE on December 3, 2024
As we move into 2025, authenticity is set to be a defining factor in marketing success. In an ever-expanding AI-powered world, the challenge for marketers is…
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Marketing team working on strategies for a fundraising campaing
Bryan Earnest

How AMPERAGE Integrates Smart Marketing Strategies into Fundraising

Posted by Bryan Earnest on November 14, 2024
As we encourage people to do good and honor the spirit of giving during upcoming events, National Philanthropy Day on November 14 and Giving Tuesday on…
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AI in marketing is useful, but customizing the messaging and the design vital.
Sarah Pauls

AI in Marketing: A Powerful Tool, But Not a Replacement

Posted by Sarah Pauls on October 17, 2024
Artificial Intelligence (AI) has undeniably reshaped the marketing landscape, offering the ability to process large volumes of data, recognize patterns and generate creative content with…
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Strategy meeting to identity brand focus.
Erin Bishop

The Power of Brand Focus: Why Your Brand Can't Be Everything to Everyone

Posted by Erin Bishop on September 17, 2024
Brands today are bombarded with endless opportunities to connect with consumers. From traditional advertising and email marketing to the growing landscapes of streaming platforms and…
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Group of volunteers working together demonstrating Corporate Social Responsibility (CSR).
Melissa Pence, CFRE

The Power of Corporate Social Responsibility: Building a Better World Together

Posted by Melissa Pence, CFRE on September 12, 2024
Corporate Social Responsibility (CSR) has evolved from a buzzword to a critical component of a company’s reputation and success. It’s no longer just…
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Joe Lock, Eastern Iowa Health Center, shares his experience working with AMPERAGE marketing to help boost vaccinations.
Rachael Holland, MBA

Eastern Iowa Health Center’s Success in Vaccination Campaign: A Case Study

Posted by Rachael Holland, MBA on September 5, 2024
When Eastern Iowa Health Center (EIHC) was presented with a unique opportunity to significantly impact the community, they knew it was essential to approach it…
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Students looking at a laptop.
Rachael Holland, MBA

Cracking the Code: Engaging Gen Z and Alpha in Education Marketing 

Posted by Rachael Holland, MBA on August 20, 2024
Posted in Blog, Education
Reaching Generation Z and Alpha prospective students requires a nuanced approach that aligns with their values, habits and preferences. Let’s start by looking at…
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People demonstrating sustainable Fundraising Strategies
Melissa Pence, CFRE

Sustainable Fundraising Strategies for Positive Outcomes

Posted by Melissa Pence, CFRE on August 8, 2024
In today’s competitive fundraising landscape, securing consistent and reliable funding is crucial for nonprofits to achieve their goals. Donors are increasingly interested in supporting…
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