Joe Lock, Eastern Iowa Health Center President & CEO
Rachael Holland, MBA

Eastern Iowa Health Center’s Success in Vaccination Campaign: A Case Study

Posted by Rachael Holland, MBA on September 5, 2024
When Eastern Iowa Health Center (EIHC) was presented with a unique opportunity to significantly impact the community, they knew it was essential to approach it…
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Students looking at a laptop.
Rachael Holland, MBA

Cracking the Code: Engaging Gen Z and Alpha in Education Marketing 

Posted by Rachael Holland, MBA on August 20, 2024
Posted in Blog, Education
Reaching Generation Z and Alpha prospective students requires a nuanced approach that aligns with their values, habits and preferences. Let’s start by looking at…
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People demonstrating sustainable Fundraising Strategies
Melissa Pence, CFRE

Sustainable Fundraising Strategies for Positive Outcomes

Posted by Melissa Pence, CFRE on August 8, 2024
In today’s competitive fundraising landscape, securing consistent and reliable funding is crucial for nonprofits to achieve their goals. Donors are increasingly interested in supporting…
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Marketer presenting recruitment marketing strategies.
Rachael Holland, MBA

Recruitment Marketing Strategies to Boost Your Brand

Posted by Rachael Holland, MBA on August 6, 2024
In today's fiercely competitive job market, a recruitment marketing strategy is critical to attract top-tier talent. According to The Future of Recruitment 2024 report, the top…
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odd Coleman, Vice President of Enrollment & Marketing, Mount Mercy University
AMPERAGE

Mount Mercy University Sees 80% Improvement in Enrollment Yield

Posted by AMPERAGE on July 30, 2024
Posted in Blog, Education, News
Mount Mercy University (MMU) is committed to providing its 1,400 students with a high-quality education that prepares them for successful careers and meaningful lives. However, like…
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Fundraisers reviewing the Giving USA report 2023
Melissa Pence, CFRE

Understanding Philanthropic Trends: An In-depth Look at the Giving USA 2023 Report

Posted by Melissa Pence, CFRE on July 11, 2024
The Giving USA Report 2023 offers a comprehensive analysis of philanthropic trends and highlights the evolving landscape of charitable giving in the United States. The 2023 report…
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Team celebrating overcoming marketing challenges.
Bryan Earnest

How to Overcome Election Year Marketing Challenges

Posted by Bryan Earnest on July 9, 2024
Cutting through the noise and advertising clutter during an election year can be challenging, but with strategic planning and creativity, it’s possible to make…
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co-workers reviewing reports of a development audit
Melissa Pence, CFRE

Is it Time for a Development Audit?

Posted by Melissa Pence, CFRE on June 20, 2024
Understanding Development Audits A development audit is a comprehensive evaluation of a nonprofit’s fundraising operations. This process examines both external and internal fundraising components,…
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woman in teal t-shirt sitting beside woman in suit jacket
Melissa Pence, CFRE

When Should I Hire a Fundraising Consultant?

Posted by Melissa Pence, CFRE on June 13, 2024
Your nonprofit organization needs to raise more money than in previous fiscal years. If the need is short-term or project-specific, hiring a fundraising consultant is…
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