After the COVID-19 pandemic had a devastating effect on enrollment for Rivermont Collegiate, a private pre-K-12 college prep school in the Quad Cities, the school turned to Amperage for assistance. In addition to low enrollment, the campus was aging, and the school needed to raise funds for improvements and its endowment.  

Our strategy: Start with a brand awareness campaign that elevated the school’s profile and told the story of how Rivermont made a difference for its students. This campaign was designed to help boost enrollment and serve as the foundation for the fundraising campaign, where the story evolved to encourage people to support the Rivermont experience for future students. 

For the brand awareness campaign, Amperage developed messaging — A Brilliant Choice — and executed multiple marketing tactics, including digital media and direct mail. It worked. Within a year, enrollment rebounded to the highest level since the pandemic. 

Amperage’s fundraising consultants conducted a feasibility study to test community support and advised Rivermont that a fundraising campaign was viable. The Amperage team then developed messaging — Time for All to Shine — and a logo for the fundraising campaign, a case statement and video, and provided public relations support. By the time Rivermont celebrated its 140th birthday a year later, the fundraising campaign was entering its public phase and had already raised more than $3 million of its $5 million goal.