Reaching Generation Z and Alpha prospective students requires a nuanced approach that aligns with their values, habits and preferences. Let’s start by looking at each persona profile. Understanding these generation profiles allows us to develop strategies, tactics and channels to connect with them effectively.

Generation Z: The Socially Conscious Digital Pros

Born 1997-2010 | Approx. Ages 12-27

Generation Z grew up in a digitally connected environment with a diverse family background emphasizing education and social responsibility. They are tech-savvy, socially conscious and value authenticity and transparency. Their short attention spans mean they prefer quick, bite-sized content and highly value personalized experiences.

Marketing Strategies to Connect with Gen Z:

• Create Micro-content - Gen Z has short attention spans. Utilize bite-sized content like infographics, short videos and interactive polls on social media platforms like TikTok and Instagram.
• Champion DEI - Showcase a vibrant campus community with a strong focus on equity and inclusion. Collaborate with student organizations representing diverse backgrounds to promote the school.
• Leverage Technology - Integrate virtual tours, interactive campus maps and online chatbots for a high-tech user experience.
• Engage Socially - Stay active on social channels and engage with student comments in relevant conversations. Utilize Gen Z influencers who align with your school’s values.

Generation Alpha: The Screen Savvy & Entrepreneurial

Born 2010-2025 | Approx. Ages 0-14 

Generation Alpha is born into a highly digital and interconnected world. They are digital natives who value interactive and tech-driven learning experiences. This generation is curious and creative, placing a high value on family and community-oriented activities. 

Marketing Strategies to Reach the Parents of Gen Alpha:

• Social Media Marketing - Seek out and publish content on popular educational channels and websites frequented by parents of Gen Alpha to generate interest in your school.
• Early Outreach - Host virtual information sessions and webinars for families with younger children.
• Feature Experiential Learning - Highlight internship opportunities, study abroad programs and service-learning projects that provide real-world experiences.
• Emphasize Skills Training - Focus on how your curriculum equips students with critical thinking, digital literacy, flexibility and adaptability. These skills are vital in the ever-evolving and competitive job market.

To dive deeper into these distinct generational characteristics, interests and communication preferences, download our detailed persona profiles now.