AMPERAGE Marketing & Fundraising

BlogRecruitment Marketing Strategies to Boost Your Brand

Subscribe to AMPERAGE Marketing & Fundraising

Marketer presenting recruitment marketing strategies.
Blog/Planning & Strategy

Recruitment Marketing Strategies to Boost Your Brand

In today's fiercely competitive job market, a recruitment marketing strategy is critical to attract top-tier talent. According to The Future of Recruitment 2024 report, the top challenge for talent acquisition professionals is the intense competition for top talent. Organizations must build recruitment marketing campaigns anchored in strong brand appeal and a robust digital presence to stand out.

Top Recruitment Marketing Strategies to Enhance Your Brand and Online Presence in 2024 and Beyond:

    • Use Visuals & Video: Use compelling images and videos to showcase your organization’s overall brand and work culture. Stats show that visual content — photos and videos — significantly enhances engagement, with viewers retaining 95% of a message when presented in video form compared to just 10% when reading it in text.

  • Be Authentic Storytellers: Develop engaging, informative content demonstrating your organization’s brand story. Feature success stories, customer and employee testimonials and innovative practices that set your organization apart. Career Arc reported that 92% of HR executives believe it is extremely important that candidates think of their companies as “a great place to work.”
  • Optimize for Search (SEO): Ensure all digital assets — websites, career webpages and online ads — are optimized for search engines. Use relevant keywords to make your content easily discoverable by job seekers.
  • Refine Your Digital Presence: Thoroughly assess and refine your brand’s digital footprint across your websites, social media posts and job listings. A consistent and clear digital presence is key to attracting and retaining talent. Ensure your values, mission and work culture are perfectly aligned and continually promoted.
  • Stay Active on Social Channels: Leverage social media platforms to actively engage with candidates and followers. Regularly share updates, job openings, employee stories and community initiatives to humanize and strengthen your brand.
  • Build Employee Advocates: Empower your employees to become brand advocates by encouraging them to share their experiences and insights on social media. Incorporate their voices and faces into digital marketing campaigns to enhance credibility and authenticity.
  • Prioritize Internal Communication: Implement regular internal communications to highlight job openings, career growth opportunities and organizational achievements. This helps foster a culture of transparency and engagement.
  • Engage Locally: Actively participate in community events, sponsorships and outreach programs. Use these opportunities to showcase your organization’s commitment to community growth and recruitment goals.
  • Study Your Data: Utilize advanced data analytics tools to track the effectiveness of your digital marketing efforts. Monitor engagement metrics and candidate feedback to refresh your recruitment strategies.

Are you prepared to elevate your recruitment game and secure top-tier talent? Look no further than AMPERAGE – your ultimate partner in achieving recruitment success. Contact us today to kickstart your journey towards a tailored recruitment growth strategy. For more insights on the intersection of marketing and employment recruiting, listen to the AMPERAGE podcast. 

By
Written by:

Rachael is a relationship builder, a keen listener and a strategic thinker with a proven track record of driving business growth. Here is how one client described Rachael. "She is smart, respectful, and listens to our direction and ideas. She uses her expertise to enhance plans by drawing on her knowledge and experience and communicating our vision to the rest of the AMPERAGE team." With an extensive background in higher education business development as well as earning her MBA, Rachael utilizes her growth mindset to formulate and implement growth strategies that drive expansion. She also oversees and optimizes marketing strategies for enhanced brand visibility. She has worked with many clients but has worked most closely with the Eastern Iowa Airport - CID, Kirkwood Community College, Cowley College, Southeastern Community College, Heartland Express and Iowa Health+. She has also presented at numerous conferences, including the National Council for Marketing & Public Relations (NCMPR), The Way Up and UNI PRSSA. Rachael is also a community leader including volunteering for the United Way, serving on the board for the Iowa Giving Crew and fundraising as part of the Leadership for Five Seasons class of 2023. Her role on the local Executive Leadership Team for the American Heart Association in Linn County grew out of personal experience. According to Rachael, "My mother survived a stroke 15 years ago, so I naturally became passionate about fundraising and educating communities about warning signs/symptoms of stroke and heart disease in women." Because of these kinds of personal passions, philanthropy and nonprofit work have become hallmarks of AMPERAGE's work and volunteerism. If you want a sample of Rachael’s thinking, click on the AMPERAGE Marketing AMPcast or an AMP Blog.