Diversity & Inclusion: It matters to us. Here’s how we do it.

When our creative director, Sarah Pauls, was interviewing with Amperage, she asked about our vision for the future. Our answer:

“To be a legacy company of good people, doing meaningful work with impact for clients who do good in the world.”

Those are not empty words; the roots of that vision run deep. It’s reflected in our nearly three decades of history, in our Core Values, our mission and our culture. It’s why we are intentional about diversity and inclusion — both inside and outside our doors.

So it’s also reflected in the clients we work with and the types of work we do for them. Industries like healthcare, education and nonprofit. Marketing campaigns that educate, inform and move people to action in their best interest.

To us, that’s what it means to Move the Needle.

Our Values in Action

Our healthcare work especially illustrates this commitment. To name a few:

• A pandemic campaign for the Iowa Hospital Association to encourage Iowans, especially in rural areas, to find a location to be vaccinated.
• Similarly, a campaign for Linn County Public Health helped it reach a small, niche audience — young Black men — and encourage them to seek vaccination for flu and COVID. In just one month, the county exceeded the state vaccination rate for young Black men.
• For Iowa Immunizes and its partner, Iowa Public Health, we’ve done a series of public health campaigns:
  • A geofencing campaign to encourage young people to choose vaccinations.
  • A campaign encouraging young gay men to get the Mpox vaccine.
  • A general vaccine confidence campaign.
  • And a campaign to boost civic engagement.