What AMPers want you to know to Move the Needle in 2023:
Brand Research – Double-Check Your Brand Alignment
Your brand is at the center of your organizational and operational strategy, consumer experience, brand identity and messaging. If these elements are not aligned, your brand is weakened, and trust is diminished. In 2023, consumers expect their experiences with your brand to align with their perceptions of your brand. If you don’t know if your brand is aligned or suspect it’s not, it’s time to do some research.
Fundraising – Prepare Now for a Successful Capital Campaign
As the competition for philanthropic dollars continues to grow, it’s more important than ever to prepare properly for capital campaigns. In 2023, make sure you set the stage for your campaign with a robust and sound feasibility study. You’ll greatly increase your chances of being rewarded by your prospects and donors with a successful campaign!
Organic SEO – Refresh Your Old Content
Google algorithms constantly seek new, “fresh content” to answer search queries. In 2023, invest in updating your old content. Make sure your website’s pages, images, blogs and videos are up-to-date and relevant to users searching for answers to questions. And make sure the content on your social channels is fresh, too. Google will reward you with a higher rank position in results pages and you’ll satisfy the end user with the latest and greatest information.
Content – Time to Take Action
There’s a lot of noise in the marketing landscape today. Grab your audience's attention in 2023 with interactive content. Static posts are passive. You want action! Interactive content includes quizzes, games, contests, assessments, calculators, and interactive infographics, maps or videos. Many of these are low cost and high impact, too.
Digital Media – Add Video to Your Paid Ads
Video adds emotion and connects an audience to you and your brand on a deeper level by increasing awareness and engagement. Videos can be added to every platform: Google, Facebook, Instagram, Twitter, Snapchat, etc. It’s not just for YouTube campaigns. In 2023, more often than not, paid ads with video will outperform static image assets.
Diversity in your graphic design projects to help reach a wider audience. In 2023, represent authentic diversity in your content, including images of people of all backgrounds, cultures, abilities, ages and more. Inclusive designs have a greater potential to impact more people and elevate your brand image. Incorporating inclusive visuals is a movement that is far-reaching beyond graphic design. It’s a way of life.
One of the smartest marketing trends in video production is to keep your message concise. Videos on social media continue to attract more eyeballs. Therefore, when making videos you’ll want to think of all the platforms that will deliver your message and craft a brief story that is pertinent to each platform. Have a strategy before you plan to shoot the video, so that you can effectively execute that strategy with the video content you obtain.
Public Relations – Help A Reporter & Get Coverage
For better media relations in 2023, make your focus on what the reporter needs rather than what the organization needs. Once you listen and better understand what a reporter is looking for, you can figure out how your branded content fits into the equation. Working this way makes everyone happier, and your organization will get excellent media coverage.
Too much content, too much information and too many navigation choices may overwhelm your website’s visitors. In 2023, energize your website performance by following these smart web design tips:
- Keep your copy blocks short and focused with scannable, keyword-rich headlines
- Simplify your top navigation with no more than seven links
- Avoid overcrowding your website with complex graphics and design elements that slow down page load speed
- Define a bolder color palette and stick to it throughout all webpages
- Incorporate white space as often as possible
If it’s time to update your website in 2023, simplicity is the way to go.
Move the Needle in 2023
Bottom line: customers today react differently to marketing messages. They want clear, concise messaging relevant to the way they live in this fast-paced world. If your brand is off target, your content is old and out-of-date and your website needs an overhaul, contact an AMPERAGE marketing specialist today. We’ll help you attract and engage more customers in 2023 and beyond with these helpful marketing trends.
