Amazon Is Expanding into the Physical World
One of the largest retailers in the U.S. is now going to open brick-and-mortar retail outlets that will resemble department stores. The retail world is in a tizzy of guessing and s
The Metaverse Will Change How We Meet and Collaborate
People have been playing games together in virtual reality scenarios for years, but the game is becoming more real now. And, coming to an office near you. Facebook has launched “
Optimize Your News Feed Video Ads
Facebook provides a wealth of information on how to optimize your news feeds for advertising and posting. Unfortunately, few heed the advice. The reason is simple. And, we are all
You Must Have A Tasty Story
The digital age and hyper-competition combine to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging, intriguing story t
Let Me Get this Off My Chest
Have you ever read an article that just made you mad? Maybe this blog has made you mad from time to time. Well, I had one of those experiences reading an article about consum
Visa’s New Look Is Everywhere
Visa is everywhere. And now it looks a bit different. The change is not dramatic, but it is how a global brand embraces the digital future. In a company news release (Busines
A New Kind of PR: The Graphic
I saw an interesting title the other day, Data Journalist. I would have been immediately drawn to that field of work if it had existed in Iowa J-school back in my day. The rise fo
This Blogpost is 100% Organic
Some believe that “organic” is a trend or something new. But more and more food (and products) carry the organic label. It’s the evolution consumers are driving f
Speed Thrills and Speed Kills
I love the phrase “speed thrills.” We understand that phrase for roller coasters, but we also experience thrills when we get something faster than expected. Speed also