Heading into Year 12
My blog is becoming a teenager. Starting in 2021, the blog is 12 years old. Nearly 1,100 blogs later, the journey seems to just be starting.
New technologies are changing how we communicate. New viruses will change how we relate to one another. From climate change to the new economy, we will be challenged in ways we’ve never imagined.
I’m hopeful during this holiday season. You can’t blog this long about marketing and not be optimistic. Each new change has brought incredible opportunity to do things better and more relevant.
However, heading into my teenage blogging years, I do wonder if artificial intelligence will be a force for good or bad. The more I read, the more excited I am, but the more frightened as well. I do look forward to covering how AI will change marketing forever in the coming years.
We know the teenage years can be troubling, but they are also the years of growth refinement. Cheers.
Blog note: This is the last blog of 2020. There are times when readership is extremely low, and this is the lowest time. The weeks surrounding holidays always have low readership, so I’ll take a break until mid-January. Thank you for reading.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.