Advertising Words I Wish Would Go Away
Do you have words you just don’t like? At the risk of sounding snarky, I have a few words in advertising that really bug me. The words are vast (and vast array), myriad, excellen
Loud and Literal with SEO
When I was driving in Arizona, I saw a billboard for a law firm that had a lesson for being loud and literal. The firm’s name was memorable and works well for search engine optim
Video Continues Trending in 2019
It’s no secret that “going digital” continues to rise and won’t be going away anytime soon, especially in 2019. Though traditional forms of fundraising are far from dead, d
Who Do You Trust the Most?
Gallup has been measuring the honesty and ethical standards for occupations since the mid-1970s. At the top of the list, nurses — again. For nearly 20 years, nurses have “far o
Does the Honor System Still Work?
When I was visiting Arizona recently, we stayed in Agritopia, which is in the suburb of Gilbert. It’s an oasis in a sea of brown and cactus. Deciduous trees line the streets fill
900th Blog Post
Today is my 900th blog post. My goal is 1,000. That should happen early next year. The Huffington Post suggests these are the top 10 reasons to start a blog: Attract an Audience Es
The One Mistake Marketers Make with Millennials
I’ve heard many organizations, from manufacturers to nonprofits, say that they have difficulty communicating with millennials. Yet when asked if they use video for messaging, the
Is There a ‘Prime Time’ for Digital?
There are so many platforms today that it is difficult to put together an adequate media mix to reach your target audience. Searching for a platform prime time is a way to maximize
What Is Your Brand’s Purpose?
If you’re just in it to win it, you are going to have problems with the new digital economy. Today’s consumers expect more from brands. Consumers care that brands care, accordi