The Last Blog of 2019
When I pull my analytics, I can see that holidays and holiday weeks have the lowest (to no) readership. The numbers go from around 1,000 readers per blog to a blip or hashtag. So I
It’s National Salesperson Day
When I was in college, I bought a book that changed my life. It was called “Confessions of an Advertising Man” by David Ogilvy. It was $1.95. I believe I bought it in 1978, and
Year of the Robot
One of my predictions for 2020 is that this will be the year of the robot. I’m not thinking about the takeover of humans, but I don’t think robots will become en vogue as a sta
It’s Budgeting Time. Don’t Forget Research.
For many of us, budget time runs October through January. Investing in marketing seems to be difficult for most organizations. Yet with digital it should be getting easier in some
User Experience Trends for 2020
Change and disruption are still on tap for marketers going into 2020. If you were looking for some breathing room, go talk to your Alexa for help. In a recent UserZoom report, user
Happy Thanksgiving
Thank you for reading this blog. I appreciate the feedback and dialogue around all the marketing topics. I’m especially thankful for your time. Now let’s eat.
Year-End Giving
The last quarter of the calendar year generates the most revenue for nonprofits. In fact, according to CauseVox, nonprofits receive 50% of their donations between October and Decem
Sponsorships Are Building in Popularity
According to a study by the Integer Group and reported in Marketing Charts, sponsorships are growing in terms of popularity and results. The study found that sponsorships are worki
Colleges Are Still Advertising on TV for Teens
There are a ton of football games on any given week. In the NCAA football games, you’ll see colleges advertising their institutions, but the audience for television is missing te
The Trend Predictions Season Is Now Open
According to Sarah Feldman at Statista, internet advertising will account for more than 50% of ad spending in the next three years. Internet advertising is beating all growth expec