The TV Generation Gap is Growing
If you watch the daily network news programs you will quickly notice that this is a highly targeted program. Health related ads make up nearly all the avails. The gap between young
‘But You Promised’
As kids, we were always accusing our parents of breaking promises, no matter how thinly the promise was made. It usually ended in some quickly resolved disappointment or a trip to
The New Selfie World
Today, it is not enough to put up a billboard or a sign. You must make it pic-worthy. Giving people a photo-op is a great way to engage people in meaningful and sharable ways. In L
Times, They Are a Changin’
News is changing. Where we get our news is changing. And the amount of time we spend with news is changing. Our need for news is changing: Millennials consume 30% less news than pe
The Second Biggest Holiday
Halloween is set to hit a record this year, according to the National Retail Federation. Spending on costumes, candy and cards is expected to top $9 billion. Halloween is for all a
Annette Schulte Joins AMPERAGE Marketing & Fundraising’s Strategic Content Team
CEDAR FALLS, Iowa – Annette Schulte joins AMPERAGE Marketing & Fundraising’s strategic content team as director of writing. Schulte coordinates AMPERAGE writing efforts to
Amazon Plus TV = Shakeup
According to Business Insider, Amazon has been working on a plan to incorporate ads in TV apps within its FireTV system. FireTV is a digital media play and micro-console to stream
To Cut the Cord or Not Cut the Cord
We all prefer the big, simple idea. But when it comes to audience demographics the world is getting much more complicated. There were 2 charts that caught my eye around demographic
My Red Snapper Was Caught by Kerry Hurst in the Gulf
On a family vacation, I ordered a red snapper sandwich which is one of my favorites. On the sandwich was posted a card with a QR code so I could track the fish I was eating. I alw
Why Is There So Little Information Online about Products and Services?
You’re on Amazon and you find something you want that might look okay, yet the description and photos are lacking. Your only hope is if another user provided the necessary detail