A New Angle of Phone Photography
I had the pleasure of addressing the Iowa County Conservation Commission’s annual conference. My topic was on how to improve smartphone photographs. We all have a camera by our s
Are Likes Better than Sales for the Super Bowl Ads?
Many scoff at the price of Super Bowl ads, but it is a singular moment where you can separate yourself from other brands in your category. The ads, like the teams, have won the yea
Who is in The Super Bowl?
Sure there are a lot of great players and teams in the Super Bowl. And as much as I enjoy watching football, I really enjoy the halftime show and the ads in this game. The Super Bo
How Can We All Be More Like Voice Assistants?
In a study by Accenture Interactive, 62% “love their voice assistant so much they wish it were a real person.” Think about the implications of that fact: AI-based apps are mo
This is the Year of Omnichannel
We all wish marketing was simple. I’m asked again and again, “What is the one thing that will make our marketing more successful?” In today’s fragmented media world, there
Which Media Do You Trust?
In spite of the rapid growth in digital advertising, people still say traditional media influences them the most. In a recent surveys by Clutch and Marketing Charts (December 2017)
Tax Changes and Giving Trends to Watch in 2018
Much has been written about recent changes to the tax code and how they could affect philanthropy. Many forecast decreases, sometimes in the billions, for charitable giving. There
The Year of Purple
The executive director of the Pantone Color Institute states that we are “living in a time that requires inventiveness and imagination.” And that is why the color Ultra Violet
We All Have a Dream on this Day
Today is Martin Luther King Jr. Day. I read Dr. King’s speech and I was struck by the simple construction and complex pacing. It is a work of art. Dr. King was a master at commun