AMPERAGE Acquires Wisconsin Advertising Agency
Creative Communication & Design will become AMPERAGE effective immediately Cedar Falls, IOWA—AMPERAGE Marketing & Fundraising today announced it has acquired Creative Com
Will Google Chrome Block Your Ads?
A new ad-blocker from Google Chrome is described not as a blocker but as just a “filter.” The effort by Google is to stop the intrusive pop-ups, auto video ads and other large
Is Your Company or Organization Hated?
The financial news website 24/7 Wall St. published its list of America’s 20 “most hated companies.” The company uses consumer surveys and other data to arrive at the list. Th
Print Coupons Still Popular with Shoppers
There is a rumor floating around that a large grocery chain in Iowa abandoned a major market newspaper to mail circulars to households. Instead of relying on the newspaper delivery
Branding with LED Lighting
LED lights have opened up a new genre of organizational branding and marketing with lighting and signage. It’s now easy and affordable to color brand your building with lights. E
Would You Like a Wine with that Chair?
My favorite store in Des Moines, Iowa, is the West End Architectural Salvage Company and Coffee Shop. You can buy a 100-year old door and/or a latte. When my wife and I went shoppi
The New 80/20 Rule for Fundraising
If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto Principle, w
Web Design Tidbits From NN/g
The Nielsen Norman Group (NN/g), says it is involved with evidence-based user experience research, training and consulting. I believe it, because they produce some of the best cont
Sound is Moving with the Speed of Marketing
For years you could identify NBC by the three chimes. But in today’s Amazon Echo and in-store experience, sound is becoming even more important. AdWeek calls “sonic branding
If You Don’t Like Diets, Change the Name and Brand
In the diet world, the words are changing. According to AdWeek, you may not be on a diet as much as you are on a lifestyle change. It may be that the internet has killed the before