You Will Not Read This Blog
Sorry for the clickbait headline. However, you will not read this blog if I published it over the next few weeks. After doing more than 9 years of blogging, I know the lowest reade
Pop-up and Pop-downs
We’re all amazed as Amazon ventures from online-only to brick-and-mortar stores. Even more surprising is that pop-up shops, the realm once dominated by flashing lighted T-shirts
9th Year Blogging Anniversary
This is my 9th year of blogging. You would think I would run out of things to say. But just wait … Here’s what’s coming for Year 10: Our digital team tells me that Facebook,
Google is Scoring Your Digital Ad
You may or may not know that Google is scoring your websites, landing pages and ads. I’ve written about Google’s Quality Scores and its importance to lower cost and higher enga
The New Belief-Driven Buyer
In a study by YouGov, nearly 60% of U.S. internet users believe it’s important for brands to have a point of view on societal issues. The New York PR firm Edelman calls consumers