Should Google Block Blocking Ads?
Some days you just have to laugh. I wanted to read a New York Times story about Google Chrome banning intrusive ads but I couldn’t read the story, because of a New York Times intrusive ad. 
Now if you go to the story, you will not see a screen-covering large ad. Some have called this an ad blocker, but Google insists it is a “filter.” It affects only websites that allow “disruptive ad experiences.” Google wants to keep the “entire ecosystem of the web healthy” and happy.
Watch for Google to insist on more changes such as download speeds, responsive design and better overall experiences. The New York Times wrote, “Google did not become the creator of the world’s most popular browser and a dominant advertising force by running its business in a manner that did not serve its own interests.” By banning these highly intrusive and aggravating ads, Google hopes to fend off more people adding ad blockers.
If you violate Google’s standards, Google will disable all ads on the noncompliant sites. By the way, I did subscribe to the New York Times.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.