Hey Teen, Give Me a Call
If you are trying to reach teens, you know you probably should not buy a newspaper ad. That was true in 1976 and today. You just don’t see kids pulling out the newsprint to f
Elements of a Successful Landing Page [Infographic]
A landing page is not just a place, it’s a philosophy. There are three keys to a successful landing page philosophy: It must match the searcher’s intent It must have a parallel
The Time Inc Are a Changing
“Rapid transformation,” is what the CEO of Time Inc declared recently. Time Inc publishes Sports Illustrated, Fortune, People and Time magazines. Time is re-position
Top 2 Reasons Landing Pages Boost Your Conversion Rates
Before we dive in, I want to take a minute to define a landing page. In the purest sense, a landing page is where people “land” due to advertising (AdWords, emails, direct mail
It’s the Little Things That Make The Big Difference
We stayed in a new AC Hotel by Marriott. It has a cool vibe and is described as a “new way to hotel.” The hotel rooms are modern and the small size gives it a sophistic
Thelma’s Cookie Box Makes Me Hungry
Your packaging—for a product, proposal or information packet—says a lot about your brand and your purpose. For Tiffany & Co., the robin-egg blue box is more recognizable
How to Create Advertising for Pandora. It’s Not Radio.
I just heard a car commercial on my “personalized” Pandora channel and it sounded wrong. So did the bank ad and the Rocket Mortgage ad. The copy was fine, the music w
You Want More Information?
Just when you think there are too many white papers, too many landing pages, too many video sources and too many content providers, here is research to contradict that notion: Acco
More Streaming Than Cabling
This is an alert, not a drill: More people are streaming video services than have a cable subscription. A survey by Fluent LLC (May 2017) found that 67% of US internet users watch
