Sales Team Needs for 2017
Content is not just for the internet. Sales teams need hyper-relevant content to compete in the marketplace. New research by Seismic and Gatepoint Research found that companies are ready to move their sales departments into the content era.
The most helpful things for today’s sales teams include:
- Hyper-relevant content ready for reps in specific selling situations (54%)
- Reduced time needed to find relevant content (53%)
- Peace of mind that reps are sharing up-to-date assets (49%)
- Customizable content (49%)
- Confirmation that a prospect actually looked at materials (36%)
Most organizations have marketing budgets, yet sales enablement budgets have lagged in the past. According to this new research, that is about to change and by double digit amounts. So the new content world is coming to the sales department—time for more training.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.