Video Is the New Content Currency
Video is growing as the No. 1 content source. If you’re not developing your own video channel effort, then you will be broadcasting nothing but snow to tomorrow’s digital audience. Here are a few points from our Chief Digital Intelligence Officer. ![iStock_000005544549Small[1]](https://iowaadguy.files.wordpress.com/2013/03/istock_000005544549small1.jpg)
- 52% of marketing professionals say video is the content with the best ROI
- Shoppers who view videos are 1.8 times more likely to purchase than nonviewers
- Using the word “video” in an email subject line boosts open rates by nearly 20% and click-through rates by 65%. Video reduces unsubscribers by 26%
- In July 2015, Periscope users were watching 40 years’ worth of videos every day
- In 2015, mobile phones and tablets combined for 49% of video ad impressions
- Syndacast predicts that by 2017, 74% of all Internet traffic will be video
It’s time to sign on your broadcast day.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.