Last Blog of the Year
I made a few predictions for the year and I thought I’d see how I did: Google has now made my responsive sites recommendation a requirement; My prediction of more platform si
Where Do Ad Blockers Turn to Communicate?
Ad blockers are advertising. Awkward.
What Really Is Relevant Content?
I appreciate digital programmatic advances as much as the next person, but I’m seeing more and more cracks in the quality of the content. You’ll hear digital gurus pont
2015-2016 Web Trends and What’s Coming
With each passing year, website design keeps evolving and changing. Improving the end-user’s experience is always the goal, but the challenge for marketing professionals is
Do You Have Any Spare Change?
When I go to Starbucks I pay with my phone. At the gas pump I use a credit card. At the grocery store I use a debit card. Soon, with Apple and Samsung Pay we will be using our sma
The Curse of Knowledge and Coffee Makers
We talk about user experience for websites, but we also need to focus on the experience of dealing with our marketing vehicles: Envelopes that will not open without ripping Lobby v
The Otto’s Place Way to Engagement
There are times when you just know you have encountered something special. I had one of those experiences at Otto’s Place in Galena, Ill. Otto’s Place is not on the main drag w
Do Thank-You Ads Work?
I’ve seen a lot of thank-you ads over the years. And, it sounds nice to place an advertisement thanking people who have done something for your organization or business. But
You Are Going Live in 3, 2, 1…
When I was in television, nothing was more exciting than going live. Live television of events, new stories and sporting events are the best; taped Olympics don’t achieve nea